there are only 7 days left until the launch

These moments had given us a love for each other unnoticed and probably unequaled in the lives of those around us.īritish Intelligence's safe house there was an enormous top-floor flat in a towering block overlooking the Corso Aurelio Saffi. So these moments had bound me to my mother. already and racing towards the chapel doors. I saw the rain falling in a thin soundless mist. It'd be so much better for her, too, if she didn't have to worry about him, had a reason to be proud of him. The post had just as many link clicks as the post announcing our website did.He'd really enjoy being away - and as Master Gennell had promised to keep him informed about his mother's health, he could go with an easy conscience. We even saw another huge spike in our website analytics when we posted the GIF below a few days after the launch.

Our email blast even helped by bringing in about 11% of the visitors that landed on our site that day. On the day we launched, nearly 25% of the visitors of our website were referred to it by one of our social media accounts.

That’s not all! When we checked out our website analytics, we could really see how social media marketing helped drive people to our new website. Engagement and reach on the video post announcing the website TRIPLED our normal engagement and reach. The video had 250 views out of the 620 people the post reached (more than 40%) and 87 post & link clicks. Usually our Facebook page only has a couple page views every couple of days, but on the website launch day, we had over 20 page views. On June 19th, the day we launched our website, we had a huge increase on Facebook page traffic & a spike in post engagement just by posting one video. Where we really saw the payoff was the day we launched. So we were starting to notice an interest and awareness in our social media marketing efforts. However, a few days before the launch, multiple people in the office had someone ask them what the mysterious “BIG surprise” was going to be. The video announcing a BIG surprise on June 19th performed well, but other than that we really didn’t see a whole lot of change in analytics until the day of our launch. When we first started our social media marketing campaign for our new website launch, we didn’t see a huge spike in our analytics. Sometimes with social media, it’s hard to tell if all the effort is really paying off.

Social Media Marketing Works! Here’s our Proof: Interested in viewing our countdown posts, scroll down to view the entire Website Launch Countdown campaign. We also made sure to have some sort of subtle branding in the videos to help keep our brand in people’s mind. Besides keeping the actual surprise mysterious, we also wanted to make sure the videos were fun and exciting to engage the viewer. We chose this route because videos tend to catch more people’s attention and get more engagement. The goal was to keep it mysterious as to what was actually happening that way we could keep viewers intrigued and wanting to pay attention to find out the surprise.įor the creative aspect of these countdown posts, we decided to use videos and Boomerangs (short bursts of pictures looped together to look like a quick video). One week before the BIG launch date, we would then start a daily countdown reminding followers how many days were left until the reveal. Then we would wait until two weeks before reminding followers that something BIG is on it’s way. What do you do when you have an event to promote? A countdown of course! Our plan of action was to start one month before with a vague and mysterious post about something BIG that’s coming. Approach for Using Social Media to Help Launch Our New Website:

There are only 7 days left until the launch