Launched at the end of last year the new brand has been well received by the community, blue voices and internal stakeholders alike. We knew we couldn't do this alone, so a collaborative approach was going to be integral to the success of this project. The challenge was to build on a well-loved and respected brand with a strong history and a passionate group of stakeholders.

developed a distinctive brand voice that’s simple, conversational and capable of grappling with the most serious aspects of mental health Design Challenge.

created a contemporary illustration style that can be used to talk about tough topics.

introduced a refreshed colour palette that allows Beyond Blue to hero and own blue in an optimistic way.

created a simplified and easy to navigate brand architecture that builds on the existing brand equity of the Beyond Blue name.

evolved the butterfly logo making it fit for the digital age.

Working closely with Beyond Blue and their advocacy group Blue Voices, we created an updated brand that builds on the strengths of the existing assets, while bringing new life and meaning to the brand. In short, to reposition Beyond Blue from a vocal advocate on anxiety and depression to a practical resource providing the tools and support Australian's need to achieve their best possible mental health.Īlong with the repositioning, we simplified their brand architecture approach making it easier for users to navigate and build on existing understanding of the Beyond Blue brand from the disparate system that had emerged over time. To help improve Australians’ mental health we needed to broaden people’s understanding of Beyond Blue by breaking through people’s busy lives to change behaviours. While people know and love Beyond Blue, they don’t know what services they offer. Our brief was to help broaden the understanding of Beyond Blue, their services and their impact in the community. They have worked tirelessly to reduce the stigma of mental health in Australia – creating programs, initiatives and service that help people in their time of need. James Schloeffel – Associate Director, Brand Voiceīeyond Blue has been a force for positive change in Australia for almost 20 years. Simon Wright – Executive Creative Director

Project CommissionerĬharlie Rose – Senior Strategy ConsultantĪsh Mustchin – Director of Digital & Experience To become a practical, daily resource to help all Australian's achieve their best possible mental health. But after twenty years of groundbreaking work, it was time to take the next step. Continued abuse of our services will cause your IP address to be blocked indefinitely.Beyond Blue is widely known for its work helping Australians facing anxiety and depression. Please fill out the CAPTCHA below and then click the button to indicate that you agree to these terms. If you wish to be unblocked, you must agree that you will take immediate steps to rectify this issue. If you do not understand what is causing this behavior, please contact us here. If you promise to stop (by clicking the Agree button below), we'll unblock your connection for now, but we will immediately re-block it if we detect additional bad behavior. Overusing our search engine with a very large number of searches in a very short amount of time.

Using a badly configured (or badly written) browser add-on for blocking content.Running a 'scraper' or 'downloader' program that either does not identify itself or uses fake headers to elude detection.Using a script or add-on that scans GameFAQs for box and screen images (such as an emulator front-end), while overloading our search engine.There is no official GameFAQs app, and we do not support nor have any contact with the makers of these unofficial apps. Continued use of these apps may cause your IP to be blocked indefinitely. This triggers our anti-spambot measures, which are designed to stop automated systems from flooding the site with traffic. Some unofficial phone apps appear to be using GameFAQs as a back-end, but they do not behave like a real web browser does.Using GameFAQs regularly with these browsers can cause temporary and even permanent IP blocks due to these additional requests. If you are using Maxthon or Brave as a browser, or have installed the Ghostery add-on, you should know that these programs send extra traffic to our servers for every page on the site that you browse.The most common causes of this issue are: Your IP address has been temporarily blocked due to a large number of HTTP requests.

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